Wednesday, 13 February 2013


Drake Video Shoppers Drug Mart, Drake shot new video at Shoppers Drug Mart---Drake's New Video is Set in Shopper's Drug Mart: Drake's new video for his latest single "Started From The Bottom" is fascinating cultural document.


The "story" follows a fictional version of Drake's ascendency to superstardom, starting from his childhood (we're meant to believe that kid is a young Aubrey, right?) days playing indoor soccer in a Toronto Parks, Forestry and Recreation-branded domed pitch, to his stint as Night Manager at Shopper's Drug Mart or some reasonable facsimile thereof, to his harrowing experience preaching to the city from his Gardiner-adjacent billboard pulpit, to a beautiful beach house in some non-specific (but definitely non-Toronto) exotic locale.

Throw in some gratuitous Toronto skyline shots and a few well placed Blue Jays logos and Drizzy has delivered TO's own version of "A Portrait of the Artist as a Young Man."

But this isn't just your typical künstlerroman. The song is abruptly interrupted with a "humourous" scene set in the Shopper's Drug Mart where Drake's sidekicks aggressively hit on a beautiful and well-endowed woman who only wanted to purchase her Life brand body wash.

This is arguably the most compelling, yet least entertaining part of the video - until the climax when Drake literally claps two gold bars together to the beat of the song as if they were wood blocks from Orff class.

Read more: http://torontostandard.com/article/drakes-new-video-is-set-in-shoppers-drug-mart
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